The Brief
We received a design brief from Superior Glove, where they’re seeking a dynamic and engaging trade show exhibit that reflects their leadership in industrial hand protection. The exhibit should capture attention from a distance while offering a clear and interactive demonstration of their products’ innovation and quality. Superior Glove emphasized the need for hands-on areas where visitors can experience the gloves’ performance first-hand, as well as clean, bold visuals that align with their branding. Additionally, the space should facilitate both educational sessions and casual networking, creating a seamless flow that encourages visitor engagement throughout the show.